Agilics, LLC

Services

Agilics can help you define or refine your go-to-market strategy through a 1- or 2-tier resale channel model.  We can analyze your business and goals and help you craft the channel strategy that will work for you and for your partners.  Our experts guide you through determining how, where, when, why, and if you should engage in partnering arrangements.  But sales channels are not our only expertise.  We’ve developed strategies and programs for alliances in other  business functions, such as supply chain (manufacturing) and customer support.

Channel Strategy

Many a channel strategy has failed due to lack of partner program alignment with company and partner goals.  There are many ways to encourage partners to work with you, lead with your product or service, and become loyal and effective extensions of your organization.  Agilics can architect and build channel programs that promote partner loyalty.  We have years of phenomenal success in creating program frameworks for various types of channel models.  We’ll work with you to design, develop, and even manage a tailored channel program.

Channel Programs

Partners who are knowledgeable, find it easy to do business with you, and are armed with the right tools and resources can be your most powerful weapon in the competitive battle.  Agilics can define, build, and deliver training and other enablement vehicles to empower your channel.  With our years of experience designing, developing, and delivering instructor-led and web-based learning we can craft an enablement plan with the right balance of cost, quality, and time to market.

Partner Enablement

Marketing to and through partners only works when it’s done effectively and with a sensitivity to how your partners do business.  Communications are critical to maintaining effective channel relationships.  Agilics crafts effective marketing and communications plans that incorporate leading practices in media, demand generation, deal registration, MDF, and other key aspects of the partner relationship that help your partners help you.

Channel Marketing

“We Deliver Net Results”

It’s not just about sales.  There are ways to leverage alliance relationships in other business functions to expand your capabilities and offerings in the marketplace.  Agilics has designed supply chain channel programs that allow companies to scale their manufacturing and distribution operations without investing millions in facilities and equipment.  We’ve also architected programs to authorize and reward partners for providing various levels of customer support.  Whatever the function you need to scale, Agilics can develop a solution.

Non-Sales Alliances

Because our team has spent many years working with various technology companies who are considered among the elite when it comes to channels, we bring a breadth and depth of leading practices knowledge to the table.  Agilics can assess your strategy, programs, training, marketing, policies, communications, or any other aspect of your alliance relationships and help you find ways to improve.

Analysis and Evaluation